Welcome to the Family
Simon George & Sons is a family-owned produce business with a history spanning nearly a century.
Founded in 1927, the business has grown through four generations of the George family — expanding nationally while maintaining the values, accountability and relationships that come from being family-run.
Today, we support foodservice operations across hospitality, healthcare, corporate, mining, remote and retail environments, delivering fresh and processed produce solutions built for reliability and performance.
From local beginnings to national reach
What began as a regional produce business has grown into a national operation — but growth has never come at the expense of standards. Over decades, Simon George & Sons has expanded its footprint, invested in infrastructure and built specialist capability across multiple states. Each step of that growth has been guided by the same principles that shaped the early years: do what you say you’ll do, stand behind your supply, and build relationships that last. Our national network now spans Queensland, Victoria, South Australia and the Northern Territory — supported by modern facilities, disciplined logistics and long-standing grower partnerships.
Four generations of reliability
Being family-owned means accountability is personal. Our name is on every truck, every invoice and every relationship. Decisions are made with long-term impact in mind — not short-term gain.
The fourth generation of the George family remains actively involved in the business, ensuring continuity of values, strong governance and a clear focus on building a business that will continue to support customers, growers and communities well into the future.
Jack George
Chief Executive Officer
Ben George
Chief Executive Officer
Damien George
Director
Matt George
Group Procurement
Built around partnerships, not transactions
We don’t see ourselves as just a supplier. Our role is to work alongside customers as a trusted partner — understanding their operation, anticipating challenges and providing practical solutions that make their business easier to run. That partnership mindset applies equally to our grower relationships, our customers and our people. It’s how we’ve built trust across industries and regions, and why so many of our relationships span decades.
Investing in systems, people and capability
Long-term performance requires ongoing investment. Simon George & Sons continues to invest in:
- Modern facilities and processing capability
- HACCP-certified food safety systems
- Temperature-controlled logistics and fleet tracking
- Ordering technology that improves visibility and control
- Training and development for our teams
These investments allow us to support customers operating at scale, under pressure and in complex environments — without compromising reliability.
A national business with a local mindset
While we operate nationally, our approach remains local. Each region is supported by teams who understand the local market, conditions and customer needs. That local knowledge is backed by the buying power, systems and experience of a national network — giving customers the best of both worlds.
Let’s build something that lasts
If you’re looking for a produce partner who thinks long term, values accountability and understands the realities of foodservice, we’d love to talk.
